Diffus is founded by Michel Guglielmi and Hanne-Louise Johannesen. Michel is an architect working with tangible media and interaction design. He has been teaching at the Royal Danish Academy of Fine Art, Schools of Architecture and Design. Hanne-Louise has a masters degree in Art History and has worked as assistant professor in Visual Culture at the University of Copenhagen. She now teaches at the IT-University, Denmark.

Diffus works with a theoretical and practical approach towards art, design, architecture and new media. Diffus moves between culture, aesthetic and technology. Not by trying to embrace the fields but rather by operating in between. Diffus is driven by research, curiosity and investigation, focusing equally on form, content and the relationship between these.